This morning, Peloton announced the Champions Collection, a collaborative partnership with nine very different elite athletes (eight Olympic competitors, one Paralympic), including the fastest man who’s ever lived: retired Jamaican sprinter Usain Bolt.
Peloton was purposely cagey with its marketing, so at the moment we don’t know exactly what this initiative entails, only that it’s exciting. But we can piece together some details. Bolt, John John Florence (the number three ranked surfer in the world who is set to compete in the Olympics’ first-ever surfing event in Tokyo) and Angelique Kerber (multiple Grand Slam-winning tennis star) are all established fans of Peloton. This moves aims to formalize that relationship.