The ways in which we watch movies has evolved. Nowadays, movies are streamed on our devices, or rented from vending machines. More than 30 years ago, individuals rented video cassettes from businesses like Video World, which had a store on Park Lane Road in New Milford - in the building where the Gregory James Gallery is now located - and another one in Woodbury. And renters were encouraged to “rewind to be kind,” meaning renters were asked to rewind the movie before returning it to the store for the next person. Above is a frequent renter’s reward program card that was used in New Milford in the 1990s. If you have a “Way Back When” photograph to share, contact Deborah Rose at drose@newstimes.com.