Party to kick off opening of WKND in Warren
The first tenant is about to open for the holiday season at the Warren Town Center, the town’s only commercial office and retail space at routes 45 and 341.
The seasonal shop sells men’s and women’s fashion apparel, accessories such as bags and belts, and gifts. It carries about 20 fashion lines. Among them, Autumn Cashmere, Suburban Rust and Brave Leather.
David Asmar, of Warren and Jenny Au, of New York will celebrate the opening of their WKND store from 5 p.m. to 8 p.m. Friday.
“It’s so nice to see the lights on in the town center, which is looking great,” said Rebecca Neary, who stopped in the store during its soft opening over the past few weeks.
She described the owners as “very friendly and helpful.”
“I think it’s going to be great for the town,” said Colleen Frisbie, administrative assistant to First Selectman Craig Nelson.
She said any business that comes to town “is going to give (the town) a little boost, especially after we lost the Rooster Tail” and the former general store in the Warren Town Center.
Asmar said one reason he and Au decided to open the store in quiet Warren is its sense of community.
He cited New Preston’s village of unique shops as inspiration for what Warren’s Town Center could be.
“We wanted to create a fun shopping experience, accessible to all with a great mix for both women and men,” said Asmar, who is an agent for several fashion designers.
WKND will also participate in Small Business Saturday tomorrow.
Following this weekend, the store will be open from 11 a.m. to 6 p.m. Thursdays through Saturdays, and from noon to 5 p.m. Sundays.
“For me it’s about ... not taking fashion so seriously - experimenting with different styles and textures and themes that make putting together a new outfit fun or the joy of finding and adding the right accessory to compliment an existing one,” he said.
The store’s owners want the business to be “accessible to everyone,” to be a place where locals and weekenders can find something special and “not break the bank.”
“WKND is all about comfort and our space at the cozy Warren Town Center is perfectly aligned with the atmosphere of our store,” he said.
Neary said she appreciated seeing the “sweaters and cozy clothes and accessories in a range of colors, as well as variable price points” when she stopped in the store.
“I sure hope that business is good enough for them to consider sticking around,” she said.
If WKND is received well, Asmar said, it’s possible the store may stay open after winter.
“The community response has been overwhelming and we look forward to WKND’s continued success,” said John Favreau, owner and manager of Warren Town Center.
WKND is located in Warren Town Center at the routes 45 and 341. For more information, visit https://www.instagram.