Nordica Toys earns Chamber award

Marie McCarthy of Nordica Toys proudly accepts the Greater New Milford Chamber of Commerce's
Marie McCarthy of Nordica Toys proudly accepts the Greater New Milford Chamber of Commerce's "Distinguished Chamber Member of the Year Business" award during the Chamber's Crystal Winter Gala in January at the Candlewood Inn in Brookfield. Presenting the plaque is Chamber president Michael Gold.Trish Haldin

To many in the Greater New Milford area, Nordica Toys is a destination.

It's the place to go to look for the latest popular toys -- and some oldies but goodies.

Whether someone is looking for a puzzle, Legos, Thomas & Friends trains, dolls, Playmobil, Melissa & Doug toys or books or blocks, the Main Street store is a hot spot.

In addition, the business sells Girl Scout uniforms and books and allows Scouts to sell cookies in front of the store.

The Greater New Milford Chamber of Commerce recognized the store in January with its 2013 Distinguished Chamber Member of the Year Award for Business at the Chamber's Crystal Winter Gala.

"The store is unique in the way it's a small store," said owner Marie McCarthy, who purchased the store from its longtime owners in 2003, "and we have better prices and better service and more knowledge about the needs of our customers."

Owning the business brings McCarthy, a self-described "big kid," much enjoyment.

"I do like to see kids evolving -- when they come back with their memories of their childhood shopping here," McCarthy related.

Since assuming ownership, McCarthy has focused on the community.

To that end, she is open seven days a week, including two evenings until 9 p.m. and extended hours when special events are held on the Village Green.

Her business was an active member of the now-defunct Downtown Business Alliance, later renamed the Village Center Organization.

Today, it is part of the Village Green Association.

Nordica has participated in the Chamber's Fall Harvest Festival, promoted the NewMilfordopoly game as part of the town's tricentennial celebration and has long sponsored fundraising efforts for the town's Fourth of July fireworks display.

Nordica recently collected fireworks fund donations and presented the check to the Chamber, matching the donations received.

The business donates to at least 35 causes annually, and participates in the Parks & Recreation Department's Trunk or Treat, handing out about 500 toys to children.

McCarthy is a familiar face around town.

As an active member of the Chamber, she attends many of the organization's Business Scenes, and she takes to the sidewalk from Bank Street to Bridge Street to sweep it of debris as a committed businessperson and supporter of the Keep New Milford Beautiful campaign.

When it comes to inventory, McCarthy said she keeps up with the latest toy trends and also offers "old school" toys, like Slinky, Lincoln Logs, coloring books, toy dinosaurs and more.

To be current in today's digital world, she keeps up with the latest in technology, too, since many of the toys come with apps.

For more information, visit the 7 Main St. store or, or find the store on Facebook.