Members of the New Milford business community recently gathered at the New Milford Historical Society for a panel discussion and round table talk.

The June 2 program was led by three of New Milford’s small business owners, Pam Picheco, of Joe’s Salon & Spa; Michael Gold, of Geron Nursing & Respite Care, and Justin Krul, of Just-In Antiques & More.

The talk was centered on the “Perils, Pleasures and Pitfalls” of starting and running a small business in New Milford, a topic explored by the panel members and members of the audience.

Gold, Picheco and Krul led the discussion by talking about the problems and issues they faced in starting and growing their businesses in New Milford.

The discussion included the challenges each business owner encountered and the use of social media including Facebook and Yelp as a means of growing their businesses.

Krul discussed using Facebook and eBay as a sales tool.

All three panel members said the use of Facebook and other technology tools was absolutely necessary to survive in today’s business environment and grow a small business.

Kevin Bielmeier, the town’s economic development director, attended the program and took part in the discussions.

Bielmeier said the two main goals of his office are the inducement of new business openings and improving the business climate in the town of New Milford and also the growth and further cooperation with and development of existing businesses in our town.

The museum’s program was organized to celebrate the opening of its latest exhibit in the lower gallery, or New Milford Room, “Business & Commerce in New Milford in the 20th Century.”