Michael Giacona's years of experience in the promotional products industry have led him to New Milford.

His new business, Full Circle Promos, at 90 Danbury Road (Route 7 South) is taking off.

Mr. Giacona is establishing a regional market with a 2,800-piece order for staff shirts from Playland in Rye, N.Y. as well as local orders such as logoing the T-shirts for New Milford's Relay for Life.

"It's all about putting specialty logos on a product, whether it's a T-shirt, a coffee mug or a calculator," Mr. Giacona said. "I started in 1991 in my parents' garage in Long Island with a small printing press and a dryer. By the time I sold my business seven years ago, it was in a 3,000-square-foot facility with nine employees."

Mr. Giacona and his wife, Elyce, left Long Island, N.Y., to move to the countryside in New Fairfield, where they live with their daughters, Gabrielle, 15, and Jolie, 13.

He started at the Full Circle Promos site in New Milford in the fall.

"This site had everything I was looking for -- visibility from Route 7, connecting showroom and factory space, and a great landlord," Mr. Giacona said.

He is also close to New York City for attending trade shows to keep up on the latest technology and promotional trends.

Ed McGee, owner of New England Uniform in Danbury, has used Mr. Giacona's services to design and digitize logos for store apparel for five years.

"We've used other sources but they're not as competitive, price-wise, and don't meet deadlines like Michael does," said Mr. McGee, who has been in business 37 years. "It's not only the quality of his work, it's his professionalism."

A new, seven-color automatic screen printing press arrived at Full Circle Promos from Europe in March.

With it, Mr. Giacona can produce 400 multi-colored T-shirts an hour. With his hand-press screen printer, he turns out two mono-color T-shirts a minute.

"The benefit is more than just not having aching arms and back at the end of the day," he said. "It benefits my customers directly. When I can produce that fast, I don't have to charge as much."

That's not to say he doesn't still do small jobs. During the holidays, he silk-screened four T-shirts for a party for a private family.

"I love to show my customers how the process works," he said, as he demonstrated the Barudan embroidering machine that embroiders six items at once, at 700 stitches an hour. "If a class from one of the schools wanted to come in and see the process, I'd be glad to show them."

Full Circle Promos specializes in apparel for schools, sports teams, companies and events. Customers are invited to browse the website www.fullcirclepromos.com and use the search engine to select items available for logoing.

Full Circle Promos, at 90 Danbury Road (Route 7 South) in New Milford, is open Monday through Friday from 9:30 a.m. to 5 p.m., with extended hours by appointment. For further information, call 860-799-6101.