Alison and Bill Farrell love animals.

They are turning that affection and dedication into a new business venture as owners of Barkery Boo’tique in New Milford.

The couple purchased the business from longtime owner Debbie Bauman Feb. 28, just a few weeks before the stay-at-home orders were announced due to the coronavirus pandemic.

“This seemed like such a good fit,” Alison said of buying the business, adding she and her husband had been thinking about starting up a business for some time.

Donna Doherty, who shops for treats and other goods for her granddogs and a neighbor’s dog at the store, said the business is “custom fit” for the Farrells because “their animals are their children.”

Those who do visit the store — customers and their four-legged friends — are “greeted as if she is welcoming them into her home,” she said.

The Farrells, who had been customers of the shop for some time, acknowledge the timing of buying a business isn’t ideal, given the economic challenges during a pandemic.

However, patrons still need to care for their pets and the store’s “loyal customers” have made the transition smooth.

“People were so happy we took the store over,” Alison said. “And they keep us going.”

In the early weeks of the pandemic, customers were buying “tons of food” as they planned for the coming weeks.

Things eventually settled down, and the Farrells have had no trouble getting deliveries of the products.

To meet customer demand, the store is open during this time, offering hand sanitizer at the door, and has implemented curbside pickup and delivery.

The shop sells just about everything for both feline and canine friends.

Dry, wet and raw food, treats, chews, gourmet baked goods, pet apparel, collars, harnesses, bath and grooming supplies, hygiene products, flea and tick products and some human apparel are among the offerings at the store located at 92 Park Lane Road (Route 202), just south of the intersection of Routes 202 and 109.

The Farrells will continue to focus on carrying food products that are all natural, organic and made with quality ingredients so customers know where a product is sourced.

In addition, they will work with family-owned and operated companies that sell healthy, natural, organic products, Alison said.

Among them, Rawz, Honest Kitchen, Fromm and others, and for raw food, Primal and Steve’s.

“We pride ourselves in offering local, USA-made food and items,” she said.

Many of the products carried in the store are not found in larger retail pet stores.

The shop sells several dogs treats and raw food that are made in New Milford, including Paul’s Custom Pet Food.

Alison said one of the unique features of the store is food sampling.

Customers can take home samples of dry food for cats and dogs to see if their pets like it.

A tag engraving machine is also located on site.

Kylie Harrington of Washington has shopped at the store since she got her dog a year ago.

“I love it,” she said. “It’s the best store in town.”

Harrington said she looks forward to supporting local businesses, especially during these difficult times.

“And I was over-the-top excited when the Farrells purchased the business,” she said. “They’re the perfect people for this. They’re just so genuine and love animals.”

Doherty said she appreciates the store’s offerings and prefers to shop there rather than at a retail store.

“I like most of the stuff is organic, something different,” she said.

Alison said when the pandemic subsides, the store has several special events in mind.

They include an open house featuring free samples of different treats and foods, giveaways, snacks and refreshments; a Whiskers & Wine Night, featuring a social event for customers and their pets; adoption days, held in conjunction with animal welfare groups.

Also, new is an online store, which is in the works at www.barkerybootique.com.

The store is open Mondays through Saturdays from 10 a.m. to 5 p.m. and Sundays from 11 a.m. to 3 p.m. Curbside pickup and delivery are available. For more information, call the Barkery Boo’tique, located at 92 Park Lane Road (Route 202) in New Milford, at 860-210-1312 or visit www.barkerybootique.com.