AT & T opened a retail store March 10 in the shopping plaza called Litchfield Crossing along Route 7 South in New Milford.

The shop offers customers the opportunity to interact with and shop for a wide array of communications and entertainment services, according to AT & T.

The 3,296 square-foot store includes a hands-on demonstration area to engage customers and provide a "try before you buy" service experience.

The new store showcases home and wireless solutions including smartphones and AT & T's netbooks.

Shoppers can also explore AT & T U-verse services including U-verse TV, U-verse high-speed Internet and U-verse Voice.

"Our New Milford store redefines the sales experience by allowing consumers to test drive our entire portfolio of products and services in an innovative way," said Steve Krom, vice president and general manager for AT & T in New England.

"Our goal is to help people choose the best mix of products," he added, "and services that meet their individual needs to stay connected everywhere they live and work."

The store is led by industry veteran Mike Lariccia and a team of sales consultants available to assist customers -- both business and consumer -- with purchasing decisions and technical support.

The store is open Mondays through Saturdays from 10 a.m. to 8 p.m. and Sundays from 11 a.m. to 6 p.m.