Have you ever heard the term “pink tax”? It’s a phenomenon where companies charge women more for “female” versions of products, which are sometimes simply colored pink and … that’s it. The male equivalent, from where I’m standing, seems to be in skincare. As brands start to understand that men want to take care of their skin too, they’re releasing more manly branded products, but guess what? While some of it is certainly tailored to unique skin issues, a bunch of it is marketing bunk.
That’s why when you shop the skincare sale at Kiehl’s, where everything except for sets is 25 percent off until the end of the day on Monday with code ENJOY25 (one of the best sitewide sales we’ve seen in a long time), you shouldn’t limit yourself to the “men’s” section.
Sure, we do like some of their dude-specific potions, like the Facial Fuel daily moisturizer and the Age Defender exfoliator which acts as both a face wash and a mask. But on the other side of the site, the Ultra Facial Cleanser is a perfect option for daily face washing (while the Age Defender is more of a once- or twice-a-week thing), the Super Fluid Daily UV Mineral Defense is a good entry point into the non-coral-reef killing sunscreen category, and we’ve recommended the Calendula & Aloe Soothing Hydration Mask before — but heads up, if your purchase is $125 or over, you get that for free in a set.