Earlier this year, Peloton had to invest $100 million to fix its preposterous shipping delays. Around Thanksgiving 2020, the company was already warning customers of back-orders stretching to this upcoming July.
In other words, Peloton’s been doing a little too well. That predicament is a testament to the bike’s well-earned ubiquity. During the pandemic, Peloton logged a 233% increase in sales and bolstered its online platform by millions.