Danbury’s mayoral candidates spent $158K between them in 3 weeks. Here’s where all that money went.

Democrat Roberto Alves, left, and Republican Dean Esposito are running for the first open seat for mayor in Danbury in 20 years.

Democrat Roberto Alves, left, and Republican Dean Esposito are running for the first open seat for mayor in Danbury in 20 years.

H John Voorhees III / Contributed Photo / Hearst Connecticut Media

DANBURY — The city’s two mayoral candidates spent $158,000 between them on advertising and voter mobilization in the last three weeks — nearly half of all the campaign money they’ve poured into the race for the first open seat for mayor in 20 years.

Republican Dean Esposito outspent Democrat Roberto Alves $98,000 to $62,000 from Oct. 1 through Oct. 24, according to the latest campaign finance disclosure statements filed with City Hall.

It was not clear on Wednesday which candidate had the momentum. On the one hand, Esposito has pulled ahead in spending for the first time in the campaign, with a total of $132,000 spent to Alves’ total of $125,000. On the other hand, Alves has more money to spend than Esposito, $53,000 to $14,000, with just days left until the Nov. 2 election.

Where did all the money go? The short answer is mailings, phone banks and advertising, although the records show that the campaigns are taking separate approaches.

Some $48,000 of Esposito’s October money went to a Dallas-based consultant called Majority Strategies, which promises to “target voters to raise name ID and awareness, persuade them to support a candidate, and ultimately, turn them out on or before Election Day.”

The biggest single chunk of Alves’ October money — $14,800 — went to Boston-based television advertising consultant Effectv, which promises “find your desired audiences and target them anywhere they watch video content.” Alves also paid a $3,000 stipend to his campaign manager and a $3,000 stipend to his field coordinator in October.

Both candidates spent tens of thousands on videos, radio advertisements and mailers.

Alves also spent $12,000 on phone banking. Esposito spent $3,000 on polling, and paid Vernon-based Imageworks $11,000 for digital services, according to campaign finance documents.

While campaign finances don’t tell the whole election story, the $325,000 raised between the candidates to date for a two-year mayoral term is a testament to voter interest and voter engagement, party leaders on both sides agree.

Part of the excitement is that for the first election in 20 years, Danbury will have a new mayor. Longtime GOP Mayor Mark Boughton saw to that when he resigned abruptly in December to take a job as the state tax commissioner. Boughton’s longtime ally, City Council President Joe Cavo, was appointed to fill in, and later decided not to run for election, but to seek an at-large seat on the City Council.

That left the race up to Alves, a one-term City Councilman who got off to an early fundraising lead, and Esposito, Boughton and Cavo’s chief of staff.

To date, Alves has raised $179,000 in his bid to become the first Democratic mayor in Danbury in two decades. Esposito has raised $146,000 in his bid to continue the Republicans’ leadership.