Dinerluxe proves a popular 'throwback' restaurant
Published 12:27 pm, Wednesday, July 9, 2014
Every detail, from the design of the building to the garnish on the plate, was taken into account during the creation of the DinerLuxe American Grill in New Milford.
The new family restaurant opened June 27 along Danbury Road, Route 7 South.
"People eat with their eyes before their stomachs," said Peter Serroukas, a restaurateur with decades of experience creating unique eateries. "I want everything to look good, from when someone comes into the front door to when they leave. And, of course, we also offer great food, everything from a chicken salad club to a filet mignon with a martini and a stuffed olive."
Several of Serroukas' restaurants, including the DinerLuxe, were designed by Morris Nathanson Design, a world-renowned designer that has worked on such restaurants as Carmine's in Manhattan and EuroDisney in Paris.
The designer worked on the Everready Diner, with locations in Brewster and Hyde Park, N.Y., featured on the Food Network's "Diners, Drive-ins and Dives" television series.
The exterior of New Milford's DinerLuxe includes large "fins" similar to those on the 1957 Chevy Bel Air that light up at night, as well as signs reminiscent of Las Vegas in the 1950s.
The menu infuses traditional diner food with culinary cuisine and baked goods and desserts made on the premises.
Serroukas teamed with fellow restaurateur Peter Siasanas, who moved to New Milford with his family to help operate the new enterprise. Siasanas has operated diners in Long Island since 1975.
Serroukas, who lives near Unionville, N.Y., said he called Siasanas after taking a drive through New Milford, where he was taking a relative to a doctor's office.
"I thought it was a great town with lots of activity and it would be a great place for a new diner," Serroukas said. "I've always had a knack for picking locations."
Darren Piper, a member of New Milford's Economic Development Commission, said it's always exciting to see new businesses opening in town.
"It shows that New Milford wants to work with people and that we can attract new businesses into the community," he said. "I really appreciate all the hard work they've put into the new diner and their desire to invest in our community."
Since the new diner opened, Serroukas said the establishment has been filled with customers.
"I'm very happy I came to New Milford," he said. "I hope everyone who comes to visit us this week makes us one of their regular stops."
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