To the Editor:

Belated thanks for your thoughtful Dec, 21 editorial on controlling guns. It triggered in my mind an incident about guns that took place almost 30 years ago.

Back in the 1980s, I was marketing director for a major magazine publisher.

Our editors of a fishing and hunting magazine were planning an article on controlling guns.

Someone apparently tipped off the National Rifle Association. They threatened to pull out all their advertising and to contact other advertisers to pull their advertising as well.

The result? The article never got published. There goes the First Amendment.

Today the Second Amendment comes to the forefront by gun advocates as giving everyone the right to possess all kinds of guns.

But that solely is not what gun marketing and trafficking is all about. It's about money and more money gained from building a big business throughout the nation.

Here are a few marketing tactics.

On Dec. 21, the Wall Street Journal carried an article on the sexual marketing of guns for women. Fashion accessories included pink bra holsters and compression shorts with built-in gun holsters.

One slogan -- "concealed and high heeled."

Then another article covered youth marketing of guns to ages 8 to 17. Twenty-one million dollars was given to youth organizations in 2010 claiming guns are needed to teach responsibility.

There is no country in the western world that you can possess and carry guns as you can in the United States.

If you do have guns in a number of these countries, they need to be locked up. That's what the Newtown mother should have done.

Guns are just not a sport. The reality is a number of people in our country possess guns out of fear and the need to protect themselves.

Is that what our nation should be all about? Guns and violence are an antithesis to achieving "peace on earth."

Warren Braren

New Milford