Lore’s Lanes in New Milford is under new ownership — and has a new name.

Bill Anderson purchased the bowling center from Marcel Lessard, who had owned the center for almost 10 years, in July.

Grand opening festivities, including food, music by 98Q from 2 to 4 p.m., and other activities are planned Saturday, Aug. 29, beginning at noon.

The bowling center, at 145-D in Lore’s Plaza, is now called Dolr Bill’s Bowling & Family Entertainment Center, named for Anderson, who has long been known as Dollar Bill.

Years ago, his CB handle was Dollar Bill, and he began using a shortened form of that — Dolr Bill — once the Internet age came about.

Anderson has been bowling for 30-plus years at various locations throughout the country, and has for the past 13 years patronized Lore’s Lanes, where he has also been a mechanic for more than six years.

“My love of the atmosphere of the game has driven me to feverishly improve my involvement in the sport,” said Anderson, citing his interest in ownership.

Since purchasing the center, Anderson has been sprucing things up with new carpet and other aesthetic touches to maintain a “clean center.”

He hopes to add more gaming machines for youth and possibly start a Latin night to expand the business’ reach.

Anderson said plans are not definite yet, but he is considering offering a charitable fundraiser involving businesses in town.

“I am humble, yet confident, and have an open mind toward growing the center through new ideas,” Anderson said.

To that end, he has enrolled in the Bowling Proprietors Association of America School for bowling center management to continually improve his skill set.

Prior to purchasing the bowling center, Anderson worked for 29 years at Kimberly-Clark, where he was a mechanic and managed the emergency response team and its budget.

The bowling center was opened by Bob Lore in 2000.

For more information, call 860-350-2695.