Berkshire Printing, a family-owned business for more than a quarter century, was recently purchased by a Pennsylvania-based direct response printing solutions and marketing services firm.

IBS Direct announced the acquisition Sept. 17, adding Berkshire Printing to its assets from its home office in King of Prussia, Penn.

Ted Sherwin, IBS president, and George Schnyder, owner and CEO, said the firm had purchased "selected assets" of the New Milford business.

Greg LaCava, president of Berkshire Printing, Inc., joins IBS Direct as sales director.

"Berkshire has been a wonderful company for over 25 years," said LaCava, whose father, Neil LaCava, was a co-founder of Berkshire Printing in Bethel in 1987. "Over the last few years, I knew we had to move forward. I think I made the best decision. It will be difficult not coming into BP every day as my family has become entwined in this community from being here in New Milford."

IBS Direct offers high-quality printing solutions, direct marketing program management and new marketing technologies to effectively implement and measure its customers' campaigns, LaCava said.

Berkshire Printing, Inc. has been a full-service commercial printing company specializing in direct mail, computer forms, letters and brochures.

IBS Direct will maintain a presence in Connecticut, keeping a sales and service operation in place to best serve Berkshire Printing's customer base built over the company's history.

"Berkshire Printing has a proud history with many longtime customers due to its dedication to superior customer service," Schnyder said. "This new partnership is an incredible opportunity to synchronize the power of our two organizations.

"Current IBS Direct customers will benefit from Greg's industry knowledge. Berkshire's customers will gain access to an even greater array of offerings with the same quality customer service they've relied on for decades."

Several Berkshire Printing employees have been offered positions with IBS Direct.

The acquisition of Berkshire Printing is IBS Direct's third acquisition in less than two years. The company acquired Imtek, LLC in March 2012 and Mars Graphic Services, Inc. in November 2011.

The printing solutions firm has reported 22 percent year-over-year revenue growth.

Founded in 1987, Berkshire Printing grew steadily from a small plant in Bethel, with one printing press, a six-color, 22-inch Didde, a small prep department, two folders, and one cutter, into a profitable business needing more space and more employees.

In April, 1988, Berkshire Printing moved to Anderson Avenue in New Milford.

Its home base in recent years offered the business 40,000 square feet of space.

Most recently, Greg LaCava has served as Berkshire Printing's president and head sales representative, his brother, Chris LaCava, was the chief financial officer, and co-founder Greg Horan served as vice president and plant manager.

Those three had worked together at Berkshire Printing for more than 25 years.

"By joining IBS in Pennsylvania, I know that part of Berkshire will continue," LaCava said.